曹冰雪, 李瑾. 数字化对都市型休闲农业收入水平的影响−基于8个都市调查数据的实证[J]. 中国生态农业学报 (中英文), 2024, 32(6): 957−969. DOI: 10.12357/cjea.20240109
引用本文: 曹冰雪, 李瑾. 数字化对都市型休闲农业收入水平的影响−基于8个都市调查数据的实证[J]. 中国生态农业学报 (中英文), 2024, 32(6): 957−969. DOI: 10.12357/cjea.20240109
CAO B X, LI J. Effect of digitalization on the income of urban leisure agriculture: an empirical study based on the survey data of 8 cities in China[J]. Chinese Journal of Eco-Agriculture, 2024, 32(6): 957−969. DOI: 10.12357/cjea.20240109
Citation: CAO B X, LI J. Effect of digitalization on the income of urban leisure agriculture: an empirical study based on the survey data of 8 cities in China[J]. Chinese Journal of Eco-Agriculture, 2024, 32(6): 957−969. DOI: 10.12357/cjea.20240109

数字化对都市型休闲农业收入水平的影响基于8个都市调查数据的实证

Effect of digitalization on the income of urban leisure agriculture: an empirical study based on the survey data of 8 cities in China

  • 摘要: 数字化已成为促进都市型休闲农业发展的重要手段, 本文在理论阐释数字化对都市型休闲农业收入水平影响机制的基础上, 实证分析了数字化对都市型休闲农业收入水平的影响效应。利用2023年国内8个都市实地调研数据, 实证检验了都市型休闲农业经营主体数字化应用水平对其收入水平的影响效应、作用机制与调节效应。研究结果表明, 整体来看, 都市型休闲农业经营主体数字化应用水平对其收入水平具有显著正向影响; 不同维度来看, 网络宣介水平对收入水平无显著影响, 在线交易与管理服务数字化水平对收入水平均有显著正向影响, 且相较于管理服务数字化, 在线交易对收入水平提升的作用更为明显; 在作用机制方面, 数字化应用主要通过“扩大消费群体”与“提升消费能力”两条路径提高都市型休闲农业收入水平; 在调节效应方面, 经营主体规模对数字化应用的增收效应存在负向调节作用, 且对网络宣介增收效应的负向调节作用最大, 在线交易与管理服务数字化次之。据此, 应通过政策激励加快形成数字化应用动力, 综合技术创新与场景拓展创造数字化应用价值, 并结合主体规模差异化推进数字化应用, 以推动都市型休闲农业数字化转型, 促进都市型休闲农业收入增长。

     

    Abstract: Digitalization has become an important means of promoting the development of urban leisure agriculture. Clarifying the effect of digitalization on the income of urban leisure agriculture operators is of great significance for improving the quality and efficiency of urban leisure agriculture, accelerating the process of rural revitalization, urban-rural coordinated development, and common prosperity in China. However, there is currently a lack of research on digitalization and income in urban leisure agriculture, and the theoretical relationship and effect between the two are not yet well understood. Therefore, based on a theoretical explanation of the mechanism by which digitalization affects the income of urban leisure agriculture, an empirical analysis was conducted. Field survey data from eight cities (i.e., Beijing, Shanghai, Hangzhou, Shenzhen, Wuhan, Changsha, Chengdu, and Chongqing) in 2023 were used to empirically test the effect, mechanism, and adjustment effect of digital application level on the income of urban leisure agriculture operators. An ordinary least squares (OLS) model was constructed to analyze the effect of overall and different dimensions of digital application level on the income level of urban leisure agriculture operators. A structural equation model (SEM) was used to analyze the mediation mechanism between digital application level and income level of urban leisure agriculture operators, and an adjustment effect model was constructed to test the adjustment effect of the scale of operating entity on the digital income-increasing effect. The research results indicated that: 1) overall, the level of digital application level of urban leisure agriculture operators had a significant positive impact on their income level. For every 1% increase in digital application level, the average income level of urban leisure agriculture operators increased by 2.1%. Then, a series of robustness tests were conducted by replacing the dependent variable, independent variable, and quantile regression. Instrumental variable estimation was used to alleviate endogeneity issues that could arise from omitted variables and bidirectional causality. This conclusion was still valid. 2) In different dimensions, online promotion level had not significant impact on income level. However, both online trading level and digital management and service level showed significant positive impacts on income level. Compared to digital management and service level, online trading level had a more significant effect on improving income level. 3) In terms of its mechanism, digital application level mainly improved the income level of urban leisure agriculture operators through two paths: expanding consumer groups and enhancing consumption capacity. 4) In terms of its adjustment effect, the scale of operating entity showed negative adjustment effect on the income-increasing effect of digital application level, and the negative adjustment effect on the income-increasing effect of online promotion level was the greatest, followed by online trading level, and digital management and service level. We suggest to strengthen policy incentives for accelerating the formation of digital application momentum, to synthesize technological innovation and scenario expansion to create digital application value, and to promote digital application in combination with the differentiation of operators’ scale in urban leisure agriculture in order to accelerate the digital transformation of urban leisure agriculture and promote income growth in urban leisure agriculture.

     

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