农业社会化服务有效供给对农户绿色生产行为的影响研究*

The Effect of effective supply of social services on farmers' green Production Behavior

  • 摘要: 促进农户绿色生产行为对减少农业污染和实现农业绿色可持续发展具有重要意义。本文在社会化服务供需失衡的背景下,利用湖北省1124份微观调研数据,基于生产成本和服务评价视角,探究了社会化服务有效供给对农户绿色生产行为的影响及其差异。结果表明:第一,农业社会化服务有效供给对农户绿色生产行为具有显著正向影响,而有供无需、无供有需和无供无需对农户绿色生产行为均具有显著负向影响。第二,农业社会化服务有效供给对农户绿色生产行为的带动效果存在门槛效应,当家庭收入高于7.2万元或耕地分散程度大于3.14时,社会化服务有效供给对农户绿色生产行为的推动效果更明显。第三,从供给端出发,交易成本会显著促进社会化服务有效供给对农户绿色生产行为采纳的正向影响,但经济成本则发挥显著负向调节作用。第四,从需求端出发,正面评价会显著促进社会化服务有效供给对农户绿色生产行为的正向影响,但负面评价会显著抑制社会化服务有效供给对农户绿色生产行为的正向作用。因此,保障社会化服务供给与农户需求有效对接,进行合理的成本控制和积极的服务评价是促进农户采纳绿色生产行为的重要举措。

     

    Abstract: Promoting green production behaviors among farmers is of great significance for reducing agricultural pollution and achieving sustainable green development in agriculture. Against the backdrop of an imbalance between the supply and demand of socialized services, this paper uses 1, 124 micro-survey data from Hubei Province and, from the perspectives of production costs and service evaluations, explores the impact of effective supply of socialized services on farmers' green production behaviors and the differences therein. The results show that: First, the effective supply of agricultural socialized services has a significant positive impact on farmers' green production behaviors, while the situations of supply without demand, demand without supply, and neither supply nor demand all have significant negative impacts on farmers' green production behaviors. Second, there is a threshold effect on the driving effect of the effective supply of agricultural socialized services on farmers' green production behaviors. When household income is higher than 72, 000 yuan or the degree of land fragmentation is greater than 3.14, the promoting effect of the effective supply of socialized services on farmers' green production behaviors is more obvious. Third, from the supply side, transaction costs significantly enhance the positive impact of the effective supply of socialized services on farmers' adoption of green production behaviors, but economic costs play a significant negative moderating role. Fourth, from the demand side, positive evaluations significantly promote the positive impact of the effective supply of socialized services on farmers' green production behaviors, while negative evaluations significantly inhibit this positive effect. Therefore, ensuring the effective connection between the supply of socialized services and farmers' demands, conducting reasonable cost control, and actively promoting positive service evaluations are important measures to promote farmers' adoption of green production behaviors.

     

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